• Mon. Mar 1st, 2021

yesterday we had some people over at our
house and I was tasked with going to pick up five pizzas one thing that I noticed right away when
I picked up these pizzas – there was no advertising on them at all. now – oddly enough – at this
pizza place there was this – an advertisement (a little
business card) from Uber. this is the back & front
of their business card now I'm going to go through a quick analysis
as to why one of these companies – either Uber or the local pizza place –
is worth an estimated $50 billion dollars so here are the Uber cards laid on top of the pizza box. as I
said, outside what you see on this pizza box, there is no advertising whatsoever
which I thought was really shocking because these boxes are gonna have a lot of face time
they're gonna have a lot of traffic – if you will – with our guests.

So that's a
really good opportunity to say something. but, let's zoom in and take a
look the only thing on the pizza box is "made from the finest ingredients" so this
is what I'm going to call – Uber marketing strategy vs the
local pizza place this is a commodity. anyone can say they have the finest ingredients at their
restaurant. that's something that's not debatable and if you don't have the finest ingredients,
people probably don't want to eat there let's take a look at Uber on their business card so – keep in mind
this business card is tiny compared these huge pizza boxes – has a very distinct unique selling
proposition (USP) tab a button, get picked up in minutes
with Uber app on your phone.

So it's very clear – tap a
button if you need a ride let's go through a little bit more. it has a
distinct call to action right on the business card –
sign up & enjoy and it gives a little promotion as to
why you should try right now they have a partnership opportunity. so
I'm guessing the pizza place werent the people who actually put out
these cards. it was some Uber driver who has his or her code on this card so he or she can get
referral bonuses when someone uses this and then – don't forget – if this is not for
you ask for a referral so I'll leave this up to you – which of
these two companies is work now an estimated $50 billion
dollars? do you want more tips like this for building out your company's
marketing strategy? be sure to subscribe to my newsletter on
my website and I'll keep them coming your way thanks for watching

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