• Sun. Mar 7th, 2021

Especially in backlinks, there’s one angle on meds right. If I have a lot of backlinks, I’ll, probably you know, rank higher. So there’s a meth. Yes, it’s one of the signals, but that’s the only signal move. Hundreds and hundreds of signals and people actually spam people actually spam with bad words. It’s easy to gain that one. If that would be the signal it’s, so easy to game. You just buy a bunch of links really and then you’re, like wow, Music Applause, Music, hello and welcome back to SEO myth busting. This is the beginning of season two, and we have listened to your comments and feedback last time. So in the first season we were basically taking questions from developers and busting myths that are coming from developers. This season is more the SEO side and the first one is really exciting. Sandhya from Microsoft, and you are on the team that makes the Bing Webmaster Tools. Absolutely Thank You, Martin for inviting me and it’s amazing, to be here. I’m talking to you. It’s, two search engines. Yes, yes, and we are not like isolated from each other. We are working together to make search better for all the users on the web and for masters they’re. Absolutely. Whenever we speak today, it’s going to be my personal opinion. I’m, not a Microsoft spokesperson, but since oh yeah, the same on my sites of what we’re doing here is exchanging our personal experience working in this field working in this community. What what do you say is actually the most frequent myth or question that people are coming with to you yeah, we’re. The top questions we ever hear in all forms of communication is: how can I rank on the top right question from every and it’s interesting, that they’re very passionate about it, but we can help it because the end of the day we are Trying to meet the users needs and what they really need and we try to match the need and what they have. So we try to educate and there’s a hundreds of factors. It’s not that we can turn a knob or something or we go into a database and go like change that number from five to two, and no that never happens. I mean there is a myth. There is a myth that we could, because some people actually reach out to us and say: hey, can you help you know? Can you tell us exactly what you do and we try to help as much as possible in terms of giving them? You know what are the fundamentals they have to do on the website and if they have the right intention, yes, and but it’s all in a public documentation, you don’t get private support from yes, you must yes and they’re all there. In the webmaster guidelines within google site, as well as a link as well, so I think if they follow that, I’m sure for the right engine. They build rank on top exactly just put the user first and you’ll be doing fine, mostly right. That’s, that’s kind of the get the basics right and you’ll, you’ll, be doing alright and I find it interesting and like sometimes people get really creative mmm like I got like a message and Instagram asking about ranking, and I’m, like what’s happening here I do get. We get direct messages and Twitter’s, sometimes especially if you’re there and sometimes even on emails. Support somewhat, is understandable. Sometimes they’re trying to figure out who knows you mmm, and then they reach out through that as well. This is interesting. These, like we get all these. These requests coming in and like people, ask us questions pretty much all the time and all sorts of channels, and I know that we are not one person facing these questions in the public eye and you’re, not one person on the team either. So you have fabless canal and you have it rigged well and it’s you and it’s, others, probably in the future as well. What we see happening is that sometimes we get asked the same question each of us individually to figure out like how are we responding the same way? Do you get that? Yes, absolutely we hear that a lot, because we see the similar pattern coming through, so we we try to be try to get the same response this end of the day. Otherwise they would get you know context. Sometimes these questions depend on so much context and then someone asks you a question given this context and the answer is a but then the same question given a different context. The answers be yeah and then people like to ditch the context and then school like but Martin said hey yeah and they would take it literally. They take it literally yeah, so we’re very conscious about it. What we do is when you saying it, we tried to do a little longer because sentences so that it’s. Not. You know yes, that’s do that.’s, probably we’ll take it in a different context, which I do cover that fully. We try to share as much and be transparent as much if it’s taken out of context. It’s unfortunate. There would be some incidents like that, but it’s a challenge. Sometimes I’m sure like Yandex, and I do probably do that same thing – is bad. Do you also have the feeling that certain things are getting a lot better and we’re getting a better understanding and, and also the tone, is nicer and more constructive? Or how do you? What do you think the trend is in the community? I think people are much more of their. I think there is a lot of evangelism. You know what happens behind the scenes. I think if you think about, like people understand how search works earlier, there was a concept in terms of hey: they’re, probably kind of doing some manual actions and things like that. But people now people know it’s, not true right. The other thing which we also see now I don’t know if you’ve seen from Googlers hey, I am advertising out here. Will I get ranked higher? Yes, a no ads very different, ranking inorganics, very different. They’re very separate you don’t want, obviously there’s a very strong separation between it and I’m sure you’re doing the same thing. You know so a thing that I wonder, and maybe that’s just my personal lens to it, because I am very technical and coming from a technical side of things. I think the community is picking up more and more technical SEO and not getting more technical and looking at the technical details. Would you would you say the same or is it different for you what you know they are definitely getting technical and they’re doing a lot of work, especially you know trying to give us making sure that you understand that you know the content behind it. Right and you know what’s, the intent, what what is the website? They do a lot of work, but one thing we also notice is that they forget the fundamentals in the grand scheme of things I’d, why they’re doing it and a classic example, is the blockers and robots txt and you’re not able To crawl them here, hey, why are you not telling me he blocked me crawl, but you’re not calling me like, oh yeah, so we actually do have lived a couple of tools for that and we have a very fabbing, but the reason we did, that Is because when we talk to all these people, hey, why you blocking versus hey? You crawling me too much and then saying we really because we have logs and stuff like that, and we found that it’s, actually somebody masking as being bought, and they were crawling yes and then so. We’re, basically telling them hey, check out the IP range, and we said you know this is the IP range from which Bing bot will crawl you. If it’s different, you know you can just block it at your server. Let us know, and then we’ll figure it out. You’re also having the indexing API that you can basically submit content. Yes, URL submission, we call it URL submission API. Web sites can actually submit URLs, especially if it’s new or updated, and we allow them instant. You know very fast indexing instant indexing of that yeah. It’s a push mechanism rather than a pull mechanism and as robots and crawling have been, we’ve also done something called: let’s crawl control. You tell us if it’s peak business hours, then we won’t troll. You tell isn’t, you know off peak and then you know we crawl you during the time and give us a tell us the rate and that’s a good signal that’s a really really cool tool. So, after that it’s got better, but it’s, still it’s still out there. A lot of people still do that we do get all sorts of support requests like. Oh, it has this problem that every now and then or and not every now and then like every day, Googlebot crawls, all these pages that I set to no index and forbidden robots, txt and we’re like. Are you sure that it’s Googlebot? It’s like someone masking it, Google, and then it ran, usually turns out someone else masking. Yes, there are so many crawlers out there. We’re, seeing like a bunch of stuffs happening, so the robots txt is a fantastic example because it has been a basically de facto standard, but it’s not really a standard. But I’m really happy to see that we’re all working together and getting it into a national standard and making that more explicit these days. That’s, that’s really cool, and I saw the articles very nice and right yeah gary – is working with y’all and it’s so nice to just get everyone together and we are, as you say, we are all trying to service the Same exactly and we are not plotting each other against each other. It’s more like trying to figure out and learn from each other. I really really like the crawl control tool and I wish we had that, but yeah yeah there are so many tools out there which you have integrating with them right. If, yes, I’m verified in search console, I am automatically verified in webmaster tools. Yes, we just released that you know one of the things: hey it’s, so tough I mean when we talk to webmasters, they said hey, so it’s very time consuming to verify and notice that the same verification mechanisms are also there in search console. So we said hey if the same verification mechanisms they belong at that, and you know you’ve done all the work, so you can actually keep both of them in sync together right, you verify you can import your sitemaps and you know you’re all Set and sync making it so easier. So I have an interesting challenge that I wonder how you’re dealing about this, because it is very hard to get people to write guidance on this and when I’m saying that I mean JavaScript right. So we both know JavaScript is probably the most expensive resource. You have. Images are not that expensive, the even video you can pass more or less as it comes in, but JavaScript you can’t on one hand. People are building really cool things on JavaScript. On the other hand, I don’t want them to entirely rely on JavaScript yeah. It’s a really narrow path to navigate. What what are you doing and these things so it’s very similar right end of the day. The challenges are it’s very expensive, and the first thing we have to figure out is the intent. If we bet sank, the page has the right intent and if you’re able to figure out the intent behind it, it’s easier to prioritize yeah. Sometimes you would just have like you know, just execute a couple of Java scripts and knowing ten, no title, no action, no matter the script and like we don’t even know what it is. Do we really want any secure so that time in you know it’s a challenge because end of the day, you have a certain set of resources, question, and I think that’s a judgment, call which you know we would encourage the websites to do So would you say it’s the right balance? It is a balance that you have to strike. So what do you say? I mean a client side. Rendering in JavaScript is not a problem by itself. It’s just more expensive and you have no hints and front so you can’t figure out the intention. You do not have the title. None! None of this exists until the JavaScript is executed. What would you say that server side, rendering and like hydration, is a good way to fix that, as in when you ship and a bunch of intent, initial content to the browser yeah then use JavaScript to enhance it for the user, giving you the right balance? Yes, you need to do both of them because end of the day, you also want to make sure it’s a lively page right. It’s rich. You want rich results as well to serve your customers and especially in this world, people want results. So you need to balance that so some server side than some blank side, so that’s that’s a lovely to hear that we are aligning on recommendations again. This is really cool, and do you also sometimes get these weird questions where people are leading with a random third party tool like oh, we have this tool and the score in this tool is 75, and I don’t understand why we’re not ranking High you’re like yeah, that’s there, the DA’s and all of these lovely metrics are like fantastic good. You know they need some number and metric and they try to ask those questions, but you don’t have an answer because that’s not the only signal there are multiple things: there,’s, a user. I think lot of people really don’t understand that there’s a query intent. You know people really think about the serving side and what they have in the index. People forget there is a query intent. You know there’s a user intent behind it and we have to match. I think that education is not yet there with the audience. I think if we do a little more and that people would understand hey, there is a query intent and then there is yeah, you know yeah. You know the document intent, so you we can kind of sum it up into like, rather than just looking at a number that a random tool gives you try to understand what your user needs and what the intention is and then serve that intention. Yeah that’s – I mean it’s, just an education. People need to get to know that. But we keep saying this for years and years and yeah it’s, it’s not yet landed unfortunate, but I think we have landed a success and like getting an overview of what the community brings to our tables and to like share that. We are not like different in that sense, we are basically seeing the same kind of like challenges and we’re, seeing like the kind of the same kind of Jule.’s same stuff. All the search engines would pick up exactly the same stuff. The fundamentals are very very similar. There could be some differences sure that’s, you know that’s expected exactly the secret sauce is a little different different, but the fundamental serve. You know it’s same across all search, so hopefully people will get to the point of serving their users and have very nicely clean intent pages and yeah. We are seeing more interesting things coming in the future yeah. Thank you so much for being here about all of this with me yeah. Thank you so much for Anton for inviting me this is wonderful all right in that case, thank you very much for joining us and enjoy hey there. I hope you liked the video – and this is my next guest Alexis Sanders and in the next episode we will be talking about FRA budget budget, so stay tuned and check out the next one to learn more about what we have to say on the topic see You there, everyone ciao

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