• Mon. Mar 1st, 2021

Seo isn’t new it’s being going on for a very long time Heck. I’ve been a SEO for over 10 years With all the data out there. There must be a formula that we can all copy right. Well, there is Hi everyone. I’m Neil Patel and today I’m, going to break down how to build pages that rank number one on Google consistently gentle upbeat music Before we get started, make sure you subscribe to this channel If you’re on YouTube click the alert notification. What are these things that you need to know if you want to continually rank number one or even on page one of Google? So here’s, some data that we found around the web And a lot of the data that we found is from Backlinko Authority. Hacker and Ahrefs, So let’s dive right in The first trend that we saw ask a question in your title: Question based title tags, typically see a 14 higher CTR rate. In other words, you want clicks. If, you rank number two on Google and someone ranks number, one but your listing gets more clicks than the number one listing what do you think, that tells Google It tells Google that the number two listing. Should be number one, and the number one listing should be number two So consider asking a question within your title tag Not only did Backlinko have that data, but also ClickFlow by Eric Siu found similar data points as well. So, in other words, ask questions within your title. The second thing that we found is title tags between 15 and 40. Characters tend to do really. Well Are those ones that hey you want to have a title tag that’s as long as possible. As many keywords in there, We found that nowadays, shorter title tags do extremely well. One of the big reasons for this is a lot of us are on mobile devices. Now we’re no longer just using laptops or desktops computers. A lot of us use mobile devices. Heck Google now has more searches for mobile devices. Then they do from desktop computers. It shows you that short and to the point does very well Now here something interesting. It’s not just title tags, but Etsy also did a study and they found that when they also made their URL shorter, not just their title tags, they found that it actually performs better, then longer ones. The third tip I have for you is to add meta descriptions. I know this seems common sense, but everyone’s like yeah. We all have meta descriptions Well, a lot of the sites that we’re, seeing when we’re crawling using Ubersuggest with our own app. We found that over 30 of the sites that we’re crawling on a daily basis, don’t even have meta tags. Instead, they’re just letting Google place the meta description for them. Now, here’s, the thing by adding a meta description. You can get 5 8 more clicks, It’s simple. It’s easy to do because that way, you are controlling the language, the text, the message that you’re conveying, which makes your copy more appealing than your competition. Fourth tip. I have for you optimize for featured snippets According to Ahrefs 50 to 65 of all, the number one spots are dominated by featured snippets And adding structured markup to your site, helps with that. It also makes your site very mobile friendly, which helps you get more traffic. As well So add structured markup, because that way it’ll increase the odds that you can be placed in the featured snippet box, The fifth tip I have for you, keyword, placement and density. It still matters According to the study done by Authority Hacker after they analyzed a million SERPS. It was determined that placing your keywords in h1 tags, meta tags like the meta description, title tags. All of this showed a much higher correlation to ranking on page one. So, in other words, the basics, the old school tactics that we used to do six seven 10 years ago and really emphasize on they still matter Roughly 1 keyword density is what you want to stay at Staying. You know at 5, 4. All of that is to much of keyword stuffing and these days, Google algorithm is smart enough that they know that when you talk about dog food, that’s also similar to talking about a pit, bull dog, food or puppy food and all those type of keywords – Are related, In other words, they have this big, build in thesaurus dictionary and they can figure out what people really mean. They know that when your typing an apple, if your looking for apple that you eat or a apple computer, So you don’t need to stuff as much as you used to years ago And hey if you’re, trying to figure out how to do All of this for optimizing for your title tags – meta tags, h1 tags – you don’t have to do this manually anymore. You can just put URL into Ubersuggest and click on the site. Audit report, in the left hand, navigation, and it will tell you what changes you need to make to optimize for specific keywords. The sixth tip is to add your keywords: in the URL On average URL’s with keywords had a 45 higher CTR. Then URL’s that did not contain the keyword that people are searching for. You know you’ve, seen this click, baity, title tags and meta descriptions and sure doing those kind of things can help, but having your keyword in the URL also tells the searcher that hey this result is what I’m. Looking for The seventh tip, I have for you optimize for the parent topic. A good example of this is the SEO beginners guide by Moz. So Moz has a lot of articles on SEO, but if you look at their beginners guide, they have this main page that talks about SEO and its overview. Then they go into each and every single different section of SEO from on page optimization to link building and they all flow back up to the parent page through internal. Linking Now, when you do that, it helps you rank higher. Now. Last but not least, the eight tip I have for you, according to a study by Brian Dean, long form pages are the most predominant on page one Long form content get 77 more clicks and much more social engagement. Now that doesn’t mean that if you just write long copy, you’re automatically going to get on page one. Assuming that people want to read the long form If someones, just searching for two plus two. They want the answer that two plus two equals. Four, they don’t want to five thousand word article, But if you have a long end up article that makes sense for what people are searching for it.’s in depth. It’s providing value it’s, educating them it’s, making whatever they are reading super actionable, And they know what to do next. That’ll work that’ll help you get on page one because you are providing the best user experience Now. If you want help dominating page, one at Google check out my ad agency, Neil Patel Digital, If you have any questions, leave a comment below and I will answer it If you enjoy the video like it share it tell the people about it subscribe to the channel. Thank you for watching

As found on YouTube

Leave a Reply

Your email address will not be published. Required fields are marked *