Before we get started with this training,
I want to clarify the difference between SEO and SEM. This is very important because a lot of people
do not know what SEM is and often confuse for SEO. When I first started getting acknowledged
for my skill to be able to rank websites on the first page of Google, I was often asked
by small businesses to go over their SEO contracts that they have made with marketing companies. Now, 95% of the time the small business owners
were paying SEM but they thought they were paying for SEO. I'm telling you this because if you are thinking
of hiring someone to do SEO, then make sure you are paying someone to do real SEO work.
At the end of this training series, I will
be talking a little bit more about what you need to be careful of when hiring others to
do your SEO work for you. I'm now going to go through and quickly explain
the difference between SEO and SEM. Now, SEO is all of the activities involved
in getting your website to rank high on Google. With SEO people come to your website naturally
by searching on Google and clicking on one of the top results. This is called organic traffic. Now, SEM is paid advertising. You pay Google to have your website listed
on the first page.
This is also called Pay-Per-Click or PPC because
you pay a fee each time your ad is clicked. Here is an image I made as an example, the
listings and red are SEM and the ones in green are SEO..