• Mon. Mar 1st, 2021

on page off page sounds like a terrible version of the hokey cokey doesn't it well if you're ready to embark on your quest to get your seo efforts up to scratch chances are you're going to need to focus on the on-page seo factors on your site a successful seo presence involves a variety of factors that will impact your site's performance some of which are on page factors and others that fall under off page so let's break down what that actually means in this week's episode of giant wednesday hi i'm holly from sleeping giant media and i'm here to talk to you about on-page seo what it is what it means and how you do it if you like what i have to say in today's video then make sure to subscribe to our channel where we release digital marketing skills-based videos each week okay let's get to it on-page seo is about optimizing web pages on your site to improve your site's rankings and achieve more organic traffic simple there are multiple factors that you need to take into consideration to reach that optimization but once those factors are in play your site will have a higher level of authority trustworthiness and expertise by gaining this useful reputation search engines like google and bing will prioritize your site over less optimized sites to answer search queries that are relevant to the content on your site to put it more simply by getting your site to a stage where it ticks all of google's boxes your site will be one of the first that appears when users are searching things that are relevant to your business this can act as brand awareness as it means more people visiting your site organically and increases users interest in your business it could be the difference between a potential customer picking you or your competitor you don't oh no you do want it to be you don't want it to feed the competitor you don't you definitely don't want it to be the competitor you want it to be you don't you so what actually falls under on-page seo well some of the most common on-page seo practices include optimizing internal links user experience urls and the content on your site so let's look at content first content is one of the biggest on-page seo factors as it includes everything from functional content that is essentially copy that describes your products or services through to creative content like your blogs to optimize your content you need to ensure that it's relevant to your business's industry as well as informative unique and helpful to the user the higher the quality of your content particularly if it's unique to other content around similar topics in your industry better is considered by search engines your content should also include relevant keywords to help google match search queries to keywords that you've used you'll want to use a variety of keywords with mid to high search volume in your content now let's look at internal links internal links are essentially links that sit within your content no matter what form that takes that link you to other sections of your own website it's important to include these links within your content wherever natural as internal linking is another best practice for optimizing the content on your site for example adding a call to action that says for more information why not get in touch today include the link to your content page nice and easy just sign posting people around your websites they get overall an awesome experience and think more highly of the interaction and experience with your brand okay now url structure url stretcher is another factor that you should consider as part of your on-page seo ideally when creating urls for your site's web pages the url should show the different sections of your site leading to that specific page for example your site may sell plants and the paging question is for a specific plant product the url should show all the sections that lead to this page like this by structuring your urls neatly google can crawl through your pages and categorize them easily for its users i'm aware i've said url a lot and on to user experience you should really consider the user experience of your website how long does it take to load is it easy to navigate are your images optimized and do they have alt text these are just some of the things that are considered by search engines when ranking your site so we suggest going through your website on different devices and making notes of things like this things that might make someone give up and go elsewhere or it might annoy them similarly note down the positives and look to apply these where possible to other pages on your site some of the lesser factors which should be considered include having relevant page titles as well as the use of h1 and h2 tags in your content so google can better understand the structure of the page but really if you search for on-page seo factors you'll find yourself buried under different elements of your site that might be considered to impact your on-page seo while the elements we've touched upon aren't all of the factors that make up great on-page seo they are the most notable and working on those things will make a giant difference we recommend focusing and perfecting your technique on these elements before looking into other factors that might not have as much impact it can feel like on-page optimization isn't all that important and many can feel reluctant to make it a priority however when you look at google's own words about how their search algorithms utilize the relevance of web pages high quality content use of keywords the ranking of useful pages the usability of those pages and context from providing results to search crews why wouldn't you optimize your site to perform well in those areas if you know how it works the next step you should be figuring out is how to put it in place and hey now you are covered on on-page seo maybe you should start looking at off-page seo so they were the key on-page factors for you to consider you're now ready to go off into the world and optimize like crazy if you have any more advice or if you think we've missed anything make sure you leave a comment and let us know here's today's giant cheat sheet on this topic click the link in the description to download it or just take a screenshot if you're on your mobile as always make sure you subscribe to our channel for more great content every week thanks for watching and we'll see you next time for another giant wednesday you

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