• Fri. Feb 26th, 2021

I have had a social media marketing agency says two thousand intent and I have learned a lot of things about how to create better content for my clients so in this video I'm going to show you my favorite tools to use so that your agency can create better content for your customers hi my name is Ezra if you're looking to grow your business better social media and content marketing take action now hey that's the scribe button in the Bell below now I truly believe that the secret to any successful social media campaign for any brand is by having a really good social media management tool I have tried all of them all love them literally over the past ten years and the one that I have stuck with over and over nurettin is send a bull which is my go-to platform for all social media management allows me to manage a lot of tools at once allows me to do all of my social platforms from Facebook Twitter Instagram it's the best tool for any agency because it's specifically designed for agencies and I can't I can't recommend it enough I've been literally using it over nine years I've tried to switch but I always come back to send it both now we live in an era where video is like dominating our lives is really hard to figure out how to create video content for our customers because so many of them are busy or resistant to getting on video so that's when you should consider making explainer videos or text animation videos and today's tool is the one that my agency use is also the sponsor for our video quite a lot findable isn't allow for you to make social media ready videos for your customers without them ever really having to send you anything you can use existing stock photos and videos or you can be provided your own from pure customer with beautiful templates to create those explainer and text overlay animations I create these videos for all of my customers every single month as a part of our social media packaging and now you can to very easily starting out for free so click that link down the description below so you can check out by table for free and see if it's a good fit for your agency now if you're fortunate enough to have a customer that is creating video and doing a rocking job at it make sure you're including closed captions closed captions are important only for YouTube because it's going to allow you to to know how to better place those videos in front of people but it's also important to note that over 84 percent of people are consuming videos on social media without sound and if you do not have those closed captions either as an option or embedded into the video then that is a lot of missed view opportunity for your customers komm is going to charge you a dollar 25 a minute so that you can get that transcription done really quickly like you're talking less than a day like I get this up turn around super quick and then you can easily upload it up to YouTube and you can also have it to harden code into those videos and what tool can you use the hardened code those into my next tip for you is with quick IO quick is a tool that allows for you to hard embed closed captions on to videos of any size it allows you to pick the format of the video whether it's like a news feed a story or a square so you're able to never miss on opportunity to share your video content with somebody no matter what platform they are on quick does have an auto generating option for you for the hard embed the difference between a tool a quick and a tool like Reb comm is Rev is closed captions that you can turn on and off quick is a hard in bed and if you're going to use your videos on YouTube you definitely want Rev but if you're looking to use your videos just for social definitely just use quick part of our job as agencies is creating a lot of content because we know that visuals are the best way to connect with audiences and the easiest tool that I have found for doing this especially if you're creating so much at once is using a tool like PicMonkey now PicMonkey has a lot of existing templates and will format everything for you across the different platforms so you can create something once then get it in multiple different designs this is going to be a faster option for you than doing something like Photoshop now if your agency is fortunate enough to have a design team then this is totally something that you don't have to worry about but if you are working on a more boutique or you have a shoestring budget or you just need something quick PicMonkey is going to be a great option for you to get that visual done and with all of the platform sizing that you will need user-generated content is a really big deal because we want to make sure that other people are talking about your customers product or service that is why a tool like tak is going to be so helpful for you tak is going to know if you have legal permission to use your customers photos for marketing purposes so for example let's say you are a hotel and someone is enjoying their time at your space and they take a really wonderful picture of like their food by the pool and you're like oh my god this is the best photo I would love to be able to use this on my social media well you can't just take that photo and reshare it now you have to get legal permission from the person that created that photo to do it and tack is going to allow for you to do that so definitely consider using tack if you are an agency with a client or clients who has a lot of that kind of content out there so they can legally protect themselves so they're not getting into trouble it is no secret that people love using gifts in fact 90% of people are using gifts on a regular basis when on social media so all of your customers should have their own gift library with gifts representing their brand their product in the face of the person that they can really use I personally use this all the time responding to comments and stuff and you should consider doing it to using time.com you can easily create a gift library on the largest gift library platform on the planet that is also owned by Google so you know that if you already found and searched you go to Google if you want to find the video if you go to youtube and if you want to be found and a gift you go to tether so definitely check that out I have video in the cards you can watch right now showing you how to do it so how are you supposed to be managing all of this content my personal opinion in the past ten years of doing this is that Google Docs is the bee's knees okay Google Docs allows for me to easily share things with my customers and with my team we can collaborate on easily and it's nice and organized and it's just the cloud like I never have to worry about my computer crashing or a hard drive going out or anything like that because everything is in the cloud additionally when one of my team members is down for the count or I have to change something for a customer I can easily go into the Google Docs where everything it lives and make the appropriate changes so definitely consider something Google Docs for managing the files that you have for all of your customers now if you are creating a lot of content for your customer maybe they have a youtube channel or they have a podcast or you're writing blogs all the time an extension to a wordpress website like pretty links let me give very easy for people to find that content and for you to share it so for example let's say you have a podcast episode it's episode like 42 and it's like a super long thing you can just easily do like customers name com forward slash zero for to a pretty link is going to allow for you to have those done and create them easier this is great for affiliate links this is great for partnership this is great for sharing other people's content on your website so consider doing that rather than having these we're long complicated clicks and websites and this just gets ugly thank you pretty but pretty links no content marketing strategy is complete without email marketing like literally we all need to be building lists not only for our agencies but also for our customers so it's who like convertkit it's gonna be super easy I know that there are a plethora of options like Infusionsoft and MailChimp and all that stuff but convertkit works the best I cannot love on this product enough I have bigan I've been doing this for 10 years I have had all of the email marketing systems in convertkit is super easy and super effective for three reasons one my open rates are off the hook because it's simple and easy to send emails to everyone on my list or the different segments to I can create landing pages within convertkit and put people into my flows very easily and 3 I can have a pop-up that I put on my website that comes from convertkit rather than having to have like a landing page website and a tool and a pop-up to all these other things it's just easily done in one place with convertkit I highly recommend that you check out convertkit for your customers so that you can have better conversions for them I want you have success as an agency so find links to all of the tools I talked about down the description below and watch this video right here I'm going to show you how you can use biteable so that you can better create social media videos for your customers and until next time I'll see you soon

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