3.5 billion searches are carried out on Google every day. Seriously, no matter what you do people search for your products and services on Google; cell phone repair: 1,700 monthly searches. iPhone charger: 34,000 monthly searches. best smartphone: 41,000 monthly searches. And these volumes are for US searches only. But this is the matter Even though there is billions of searches every day, our recent study shows 91% of the content receives no traffic from Google. So how do you join the other 9% of the websites and you start getting free traffic, consistent and passive from Google? If you are a beginner in SEO, then you will want to see the complete tutorial because I'm going to show you how to start attracting customers search engine larger of the world. Stay tuned. [Music] How are they? I'm Sam from Ahrefs the SEO tool that helps you to grow your search traffic, analyze your competitors and dominate your niche.
This tutorial is called "SEO for Beginners". because even if you don't have a minimum idea of what SEO is, you will have elements very clear and easy that you can implement on your website immediately. So we will cover the most important what you should know to make sure that your website is optimized for search. Let's start. So what is SEO? SEO stands for search engine optimization. It is the process of optimizing your site and web pages to get organic traffic from free search engines like Google. Think of Google as a file system in a library. The library has billions of books with hundreds of trillions of pages. So let's say you want to find something on "global warming". So Google is going to search these books and extract the pages that contain your keywords or closely related words.
But as I'm sure you know search results they are not returned in random order. Try to return the most relevant results first using sophisticated algorithms. And they are so good at this that most of us we never have to click through to page 2 from the search results. Nobody knows exactly how these algorithms work or the exact factors they are looking for to position a web page, but we know many of the so-called "Google ranking factors", so we can do some optimizations. So your work is going to be double: First, we have to make sure it is easy that search engines understand what your page is about and create that content that matches what we call "intention of the seeker", right? And second, we have to show Google and to other search engines that we are 'worthy' to be positioned.
So throughout this tutorial, let's say I'm a new photographer who lives in Toronto, Canada. I am starting my new wedding photography business called "Sam Photography." Yes, I am quite impressive … but I don't have friends so the recommendations are out of the question. Very good, great. The first step is to find relevant keywords that people are looking for and see how those searches fit your business. The easiest way to start searching relevant keywords is to get in the place of a potential client. So I would think of a girlfriend or a boyfriend looking for magic photos for the wedding I would search for "Toronto wedding photographer." Makes sense right? So I'll go to Ahrefs Keyword Explorer which is one of our SEO tools that provides data from Google searches, and I'm going to go into that search from here.
I will also change the country to Canada since people in other countries, they probably don't look that often a photographer based in Toronto. Now, I'll do the search. And you can see that there is only about 60 monthly searches for this keyword which is far from exciting. But looking down, you will see that the main theme for our practice it is different. The main topic determines if you can rank for your target keyword, the one we originally entered here, while being oriented to a more general topic. In that case, the main theme shows what most people look for, "toronto wedding photographer" who, "Toronto Wedding Photographer". Now if we scroll to the bottom of the page, you can see the top 10 Google positions for your keyword keyword and many keyword metrics. I'm going to talk about two of them in this video: traffic and keywords. Take a look at these two ranking pages. You can see that they generate over a thousand search visitors every month and next to that, you will see that each page rank individually for hundreds of keywords. If we click on the keyword positions, you can see all the different keywords and ranking positions in Google search.
This is a good thing because you know that Google is positioning this single page for all keywords, so, Why can't you rank for these keywords and maybe even more? Try to remember this part, because we are going to explore using keywords multiple times during this tutorial. Alright, now that we have a list of keywords, it's time to optimize your pages. In the world of search engine optimization, this is called "on-page SEO". Know the keywords that are searched in Google, gives us clues about the language we should use so that Google and potential customers know what the page is about.
For example, knowing that "Toronto Wedding Photographer" is a most popular search query that "Toronto wedding photographer", it will help us make better writing decisions. So for the content of your home page, you might want to say, "I'm Sam, wedding photographer in Toronto blah blah blah blah blah " Instead of saying I'm Sam and I take wedding photos for couples in Toronto ".
But I need to make two things very clear: first of all, you don't have to use your exact keyword since Google has gotten very smart understanding what your page is about. And second, it is very important to consider that you shouldn't try to fool Google using keywords where they don't belong. Optimizing for people should be your top priority because as far as I know, robots are not going to pay for your services.
Here's an example of what not to do: "I am a Toronto wedding photographer What wedding photography in Toronto for your wedding in Toronto. " This is known as keyword stuffing. And simply put, it is more bad than good. So what is the key? Do not do it. For an on-page SEO, I want to mention four basic but important tips, that you can use on each page you optimize. The first thing is to optimize the title tags and meta descriptions.
When you look at the Google search results, you will see this part in blue and the text below. The top is called the title tag and the other part is the meta description. The purpose of this is to attract someone to click on your page. And if people click on your page, that tells Google that your page is relevant to the reason the one you searched for, right? And you can see that Google actually it even makes those keywords and similar keywords bold within the search results, what makes them stand out.
With that in mind, you could create a title like, "Toronto Award Winning Wedding Photographer". and then the brand name. But of course, If you're going to do something like that, it must be true. Then for the meta description, can you explain in a couple of short sentences what the page is about. But instead of putting a generic description what everyone else does, calling themselves the best, you can put something like: "Sam Oh was rated the best star wedding photographer in Toronto.
Combine creativity with science to capture the happiest day of life in a million pixels. " How sweet is that? This would make me, as a consumer, wanting to find out who that amazing photographer is. The last part of optimizing a page it is the most important and is the actual content of the page. For a typical wedding photography landing page, could have some pictures, a short "about us" or "about me" section, probably the services I offer, and some testimonials from happy boyfriends. Without complicating things too much, you probably want to use your main keyword phrase in the main header, usually referred to as the H1 tag. And looking at one of the first pages of the ranking, you'll see what they did right here. An example of what probably you shouldn't do is: Hello everyone. The H1 tag or header says, "hello everyone", which does not help anyone to understand what the page is about.
And remember, your job is to help Google to better identify your page as relevant for user search. I will return to the organic keywords report in Ahrefs to see keyword ranking from one of my competitors and see if there are other ideas that could help Google better understand what my page is about. You can see some other relevant keywords here like girlfriend, photos, and GTA, which refers to the greater Toronto area. So while writing the copy for your page, you may want to keep this in mind and spread them where it makes sense and that visitors can read them naturally. Let's take this example from Sam Photography one step further. Let's say my business is growing, I have much more experience behind my back and i found out i have some crazy skills in areas such as landscapes, portraits, travel, product photography.
So I decided, hey I'm going to offer those services too! Instead of trying to rank my home page in keywords that are not exactly related, you could easily create new service pages. So I would do the same going first to the Ahrefs Keyword Explorer. Then I type something like "toronto product photographer", and I quickly look at the search volume and I see that it has about 100 monthly searches in Canada. Then I'll take a look at the main topic which has about 200 searches. And here's a quick, but very interesting, side note. With wedding photographers, people seem to search for "Toronto wedding photographer" Most of the time. While people looking for product photographers in Toronto they seek, "Product photography in Toronto." Therefore, this step is vital to make sure you're targeting keywords will provide the most exposure for your pages. So for our services page, we will do the same as we did before with the title the meta description and content of the page.
The last thing you should do is include main keyword phrase in the page URL. So for one page of product photography services, the final url might look like this: If you are a WordPress user, you can click here and edit it using hyphens to separate spaces. So in this case, I would change it to product-photography-toronto. A very quick trick you can do is to look at the top 10 positions and see how they optimized those pages to rank there.
So if we look at Google search results for, "Product Photography in Toronto", you can see that some pages are filler keywords in title tags and that meta descriptions are too cheesy or truncated. By clicking on this result, you can see it's just a classifieds site, similar to Craigslist, so clearly not optimized. By clicking on it, you can see they included their key phrase in the header and title tags, but then there is almost no content on the rest of the page. And then clicking on this one here, seems to be over optimized for your target keyword. And if I do a "search" for the word "photo". you can see more than 110 examples on this page which, again, will be more bad than good in the long run. What you are seeing here is an opportunity to beat the search results. Google basically has no choice but to choose the best choices from a bad set of pages.
Alright at this point we optimize our main pages for our different services, and we've covered the basics of on-page SEO. And if you did this for all your key pages, then I can assure you that you are way ahead from many of your competitors. The next part and possibly the most important part high ranking on Google it is off page SEO. SEO off page is often referred to to link building. And link building is the process of getting other websites to link to your web pages.
Basically links act as votes or other people responding for your website saying: "Hey, these people are very good at what they do and i trust them enough like to send my visitors to your website. " It works in a similar way to recommending it to a friend buy a product of whatever because you tried it, used it and loved it. In general, the higher the quality of the inbound links you can get of the relevant pages, the higher the ranking in Google. Now I am putting the emphasis here in the word "quality", because there are many types different links that can be get in forums, directories and editorial links to name a few. But if you think about it, a place like a forum where practically anyone can place a link will probably have less value than a link on someone else's blog. But just to be clear, other types of links they still have some kind of value, but probably not as much as editorials. So if you focus on quality, you will probably want to prioritize editorial links.
And the main way to get links on other people's blogs it is through something that SEOs often called "diffusion". And diffusion is exactly what it sounds like. You are contacting people and asking for a link. But you can't write to someone and say: "Hi, I need a link. Hook it up." It doesn't work that way. You need three things for your outreach campaigns be more successful. 1. You need people who are interested in what you do. 2. You need a good reason to contact them. 3. You need a hook that somehow benefits them. Let's look at some examples, okay? First we have to identify the people who is interested in what you are doing. The most common in the context of link building They are websites that already link to your competitors.
You can find these pages by going to the Ahrefs explorer and enter a domain or URL. So I'm going to enter mangostudios.com, who also does wedding photography in Toronto. I will also narrow our search to pages that are linked to your home page. From here, I can click the option of backlinks in the left column. And here, I will use this filter to reduce backlinks only to links within the content, since I mentioned that I want to get some editorial links. On the left side, you can see the websites that were linked to the destination URL or domain and on the right, you can see which page they linked and the context of the backlink. Next, let's click in "Amazing Wedding Flower Ideas". You can see that there are many photos of flowers. And indeed, I have a great which is much better than all these. So let's check that on our checklist for successful outreach. Now we have a prospect. So I can contact the author, Nicole, to tell you about one of my photos which was published in some kind of wedding magazine, because it's that amazing.
So this now meets the second box We have a good reason to contact you because we have something relevant to her. And of course, I would be giving you rights to post my photo, I also check the third box. As a side note, that doesn't mean you will post my photo or give me a link. As a general rule, the better excuse you can think of to contact the author, the greater your chance of getting the link.
Another good reason to contact someone is to offer a guest post. Blog owners are always on the hunt content and how your site is new, you can be in front of someone else's audience in exchange for some of your time and content where you could easily use some photos of yourself with watermarks. With guest posts, your reason for contacting them is quite reasonable and you will be providing free content, that benefits them and / or their websites. The next broadcast you can find it's in a non-competitive side niche. So as a wedding photographer, you may want contact florists, salons and local wedding planners. If you look at the "jaw dropping flowers" article you can see that he mentions two people. There is Mango Studios, which is the site we are analyzing, and an event planning and design company. You can contact these people to form meaningful relationships. Just think about it for a second. Your businesses go hand in hand and they can pass the recommendations to each other, can be linked as a 'preferred provider' or link in the content of others with relevant publications.
And this is not limited to local businesses. This applies to everyone. So, find some solid partners they are the same trip as you in a side niche and help each other. Now with link building, there are numerous tactics and strategies, so if you want to expand your knowledge in this sphere, I highly recommend watching our link building series where you will get full scope how to do it effectively.
Well, we are on the last SEO tip that I see many beginners avoid. Now if you have something to sell build your home page and product / service pages it's probably the first thing you will do or did And for good reason. These are the pages that will generate directly leads and income for your business. But here's the last tip: start writing on your blog. Now I'm not telling you to write about how you changed your store sign from red to green. By blogging, I mean providing practical content that can help and help your potential customers to solve your problems. In Dr. Jonah Berger's book, Contagious: "Why do things get fashionable?" share your research on why content it gains popularity and even goes viral.
Contents that provide "practical value". it was one of the key factors for success. People don't just share funny videos of cats or emotional stories. They share things that help others. And the same happens with obtaining links. People are more likely to link to your content if it is useful, actionable and solves a problem. See what we do for the Ahrefs blog.
We have numerous SEO tools, but we address important issues like keyword search and link building. And even if you don't use our tools, you gain a ton of value through these monstrous articles. But you will see that we include shortcuts or hacks where our tool can make SEO easier. To prove my point of view, if you look at the "top pages" report inside the Explorer, you will see that the pages that generate us the highest search traffic, comes mostly from articles on our blog. Blogs allow you to reach large audiences. For example, we saw that Toronto Wedding Photographer it had about 900 monthly searches in Canada. Let's find something like "Toronto wedding venues" in the keyword explorer. You can see what's around than 1,400 monthly searches in Canada. If you've been in wedding photography long enough then probably you took photos in various places.
So you could create an item with useful and practical value. For example, you could create an article about some of the best places I have photographed and show pieces from my portfolio in the blog post. I would also detail the pros and cons of each place, pricing information, location details, the catering menu, or anything else that would be genuinely useful to a person who visits this page. And if you think about it, people normally book the place before the photographer. So there is a solid possibility that after people see some of your awesome watermarked photos, they could check your portfolio, and contact you for a quote that could get you more customers. And if you think about it, they might never have discovered you through a different medium because they didn't write a keyword like "Toronto Wedding Photographer", nor did his friends recommend you.
When you are thinking of these ideas, put yourself in the place of whoever is looking. What would they be looking for and what would help them solve the search? Now when you choose themes, try to stay with the ones that add value to your business. So as a photographer, I wanted to show my work almost always because my portfolio judged me. As a software company, we show how our tools can help in the SEO process because people are going to buy our tools if they see how it benefits them. As a coffee roaster, could you show them how to make the perfect cup of coffee or an article on roasting beans. I can't stress enough, how much a blog can help you boost your SEO efforts.
It's a great way to get ahead of your competitors who have been in the game the longest but they've been aiming only to 'obvious' keywords. From here you just have to process and repeat the process keyword research, tips for optimizing a page and continually build links to your content and articles and start climbing in Google search ranking. We have many really useful videos where we expand on these issues, so I will leave the links in the description. Be sure to subscribe to view SEO and marketing tutorials and if you have any questions Do not hesitate to leave a comment and I will be happy to help. Sam PhOHtography, logging out..