– [Interviewer] Tell me, What is the marketing strategy for 2018? – 2018 is going to be an interesting year. I started doing analysis on how much money we are spending to generate traffic And here's the crazy thing most people don't realize this, we generate, let's say a million visitors per month in Neil Patel. Do you know what the cost is to get there? If I had to guess with video, production, podcasting, blogging, promotion, Ads, link building, okay? I'm not sitting there building the links, like someone is reaching manually. All the promotion of social networks, What do you think the cost is? – [Interviewer] I'm going to say 100,000 per month. – If it's near. It's a bit more than that. It's a little over 110. For that it was averaged in 2017. And i was watching this and you spend the money, there is no guarantee that you are going to get traffic. So our strategy for 2018, we just finished a deal right now.
It cost us half a million dollars. I will not say the name of the blog. In which we buy a blog in the marketing space for half a million dollars. They already have one million visitors a month And I'm like wait, wait, wait, it's cheaper just spend money acquiring people who already has the traffic So in 2017 we bought Uber Suggest, I think it was like 110, 120 or 140 grand, I don't know what we paid for. It was something like that. I also experimented with the marketing program because they had a lot of back links. I spent a hundred thousand on that domain name. He hardly had any traffic. In a moment he's like oh I received a hundred thousand visits a month. I'm like, well, whatever. So I wired him a hundred thousand dollars. I 381 redirected the site, increased traffic, Guess what happened? Nothing. I was hoping my traffic would go through the roof but nothing really happened The Uber Suggest was a good acquisition and what I ended up learning from that is, who cares about links? Don't buy anything for the links.
Buy it purely based on traffic and only pay a simple metric. So if someone, Uber Suggest has approximately 200,000 visitors per month, I paid a hundred and something, I would have paid 200 thousand, the money didn't really matter For the blog that I just spent half a million on, their traffic varies. In a really bad month, they're going to get around 800,000 uniques. In a really good month, they gon 'move like, 1.2, 1.3 million uniques, And all I'm doing right now is just buying as many blogs as possible. I approach the Search Engine Watch, which is another industry blog. They do [ __ ] with your site and it's just junk content. I tried to buy them.
They ignored me. They are owned by a private equity company. I made other people hit them because if I hit them, most people try to charge me more, and I would have been willing to spend like $ 2 million. I hit the search engine Guys Magazine 2016 until the end of 2017, tried to reach an agreement, the numbers just didn't work out for me. But, yes, in general my marketing strategy for 2018 it's purely just shopping based on traffic and I look at the top posts that have and how qualified are your visitors, And be like, okay I can monetize this or can't i monetize this? I didn't even care if they had income.
If they have no income, even better. I like the Search Engine Journal, the problem with them is, they have conferences, they have advertising, they have contracts for many of these things I do not care anything about that. I just want the traffic. So when you buy all these people for traffic and then you put it in your monetization stream, you can easily find out, okay, What is this worth? Can I end up doing my money back in one year, or three months, six months, two years? Normally, if I can't get my money back in less than 12 months, I will not buy it. The other strategy I use when you buy these sites, I'm looking for people who haven't monetized well So the blog that I ended up buying half a million dollars, they ain't even doing three grand a month If you're not even doing big three a month, that's a good deal, right? They say, will you give me half a million dollars for this? I'm like, yeah yeah, no problem.
I'm like, here's the legal job, boom, sign it, I'll connect it the next day, and I do not care But I'm getting really creative with acquisitions And if you don't even have the cash another creative thing I'm doing now, I am trying to buy a really popular marketing tool and I don't want to pay them all the money that they want because they want well in millions, I'm like ah, this is not worth it. But, I'm trying to come to terms where I give them X amount of money in advance, say like a million dollars, and then give them like a hundred thousand a month more than X amount of times or one hundred thousand a year more than X amount of times and I learned that strategy from my friend Edward. He would acquire mortgage companies, and when you see inefficiencies on your site it would be like, oh i can double the revenue because they didn't optimize for traffic or conversions So you buy it for what it's worth you optimize it, and then you use the profits to pay them continuously.
So that's the way you are not using all your money and the business is paying the amount, and sure you can have spent a little more money, but personally, you don't have to spend so much money, and that's my marketing strategy for 2018. My goal is to spend at least $ 5 million you have just acquired business purely based on your traffic..