Don’t under-price Yourself
In this video, I’m gonna show you how to pick your service, running Facebook Ads for
the clients in way that you turn the strangers into high paying clients. So you can quickly build your successful business
by helping businesses grow through the power of Facebook Ads Plus I’m gonna talk about 3 most common
pricing structures that Facebook ad agencies use to charge their service, so stay with
me till the end to learn which pricing strategy is the best for you 1st of all, lets make something clear, you wanna
build a profitable business right? You are not looking for a hobby, you wanna
make money from this you are with me? Ok In this business, you run Facebook ads for
the business and they pay you in exchange for this service.
So the first step is to get clients. You approach businesses and offer them your
service. Now your sales pitch when you approach a potential
client is very important. You shouldn’t start off by telling them
for example, I’m gonna run 2 Facebook campaigns a month, or 5 ads, or I do 10 posts a week
for you. No that’s not the right way, your sales pitch
should be about the result, the result that they want in the business, more leads, more
sales, more revenue, growing business, automated system. So you should say this, I’m gonna help you
build or grow your business, my service is not just getting likes or comments, or even
building your brand, which is a great thing on itself by the way
But to a small business owner, you should talk about the result that you can help them get
which is having more customers This is how they value your work, and they’ll
be happy to pay you high amounts for this super important service.
So don’t under-price your service, because when you under-price yourself, you are not doing a favor to your client. actually You harm them . Why? Because when it doesn’t make sense to you
financially, if the income doesn't make you happy then you won’t dedicate enough time and enough energy to generate the best results for them. right? So under-pricing is a bad idea for both, you
an your clients Now lets talk about 3 common pricing structure
that you can have for your Facebook ad service. 1st one is a cut, a percentage of Ad spend. SO a company spending 100,000 a month on Facebook ad, you essentially
get a cut or percentage of that. Its usually around %15, so it will be 15000 a month This model is really good for big brands,
with huge budgets, its also very good for scaling, so when a client wants to scale,
and if they wanna increase their budget, you’ll scale with them.
As I said, This model is for big brands, so
when you are just getting started, maybe it is not the best approach for you The next model is the most popular one, that’s
the retainer, a fixed monthly fee, if you wanna do this, I suggest to start with 1000
monthly in the beginning. And then when you get more clients and more testimonials and referrals, then you can charge more for your service.
The last model is, performance based model,
or revenue share. In this model you take a percentage of the lead
or sales generated. So you don’t charge them a monthly fee,
its just a portion of the result that you generate, the lead or sles, This model also
allows you to scale, as your clients scales, The incentive for you is to get better results
for the clients, right ? So if you are for example getting $50 for
a lead, then you try to get as many as leads possible for the client. because that how you make more money so that’s a great
thing both for you and for the client. This model might be easier to convince a client
to work with you, because they don’t pay a fixed monthly fee, but there is a catch
in it for you. you shouldn’t go to performance based right
away, The most important part in this model is to audit that business well, before going
on this model, otherwise You get burned, client get burned.
You end up wasting your time and passion,
you cant get testimonial and referrals and your reputation gets spoiled. So What is the solution here? First Audit the business very well, make sure
it has room to grow and you can help them. ok? if everything is ok, still don’t go straight
to this model. You have 2 options here
If you feel the business owner is willing to spend money and they wanna grow their business,
Offer them a hybrid model. Meaning you charge them a fixed monthly fee,
a retainer, plus you get a percentage of the leads, or sales like 10%. so a retainer and a revenue share, both 2nd option, is you feel the business owner
is skeptical and they are not sure about this Offer this one
For the first couple of months, you gonna charge a fixed monthly fee, even if you have to go lower than 1000, its ok.
So your fixed feel plus you get a percentage of the leads, or sales
And then after 2,3 months, the contract becomes performance based, so no retainer anymore,
just the share of the lead or sales. Now, This 2,3 first months you have got all your testing and all your learning And you ready to generate leads results and get huge benefits from it This works well for the tougher clients, because
they are not gonna lose anything, just for the first couple of months they pay a small
retainer and then its all based on the revenue, the performance so nothing to lose for them. But again before you go with any of these
hybrid models, make sure the business you have approached has room to grow, so you must audit the business
first. Ok? this was about the Facebook Ads pricing structure Now let me tell you something. honestly, I don’t know any better business, any more
profitable and scale-able business that you can start immediately with no money, no related work
experience, and no academic degree.
You just need to learn how to run successful
Facebook Ads, and you can build a super profitable business, that’s it. Don't you think you can learn Facebook ads?
and let me tell to something, Facebook ads are not techy at all, so you don’t need to know
how to code, and html and all those techy stuff so My Questions for you, Do you want to become a
successful business owner, do you wanna be your own business, do you wanna build the
income, the success and freedom you love? then my Facebook ads training course is the
right fit for you.
Its just $47 to invest in yourself, and to
learn a future proof skill, that you can immediately use it to build your own Facebook ad agency. or if you have another business and if you want grow it, or if you want to start a completely different kind of business, Learning Facebook ads is the best thing you
can do, because that works now, most successful companies are taking advantage of Facebook
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