• Fri. Feb 26th, 2021

We all want our YouTube SEO to really work, right? And a main ingredient is to choose the correct keyword. But if you start you usually see like here, a term that gives is F all over the place, which basically means that the tool tells you this search term, this keyword, is too competitive for your own channel, so you don't have a good chance to rank there.

So what you need to do is find alternative search terms who have less competition and to find them, Today I have 14 techniques for you, everyone helps you discover those keywords, Those search terms. Alright, the first is to use Search bar suggestions. Let's assume you wanted to make a video about How to upload YouTube videos. Videos on YouTube. As you see here, this term search is still too competitive for my own channel then I couldn't rate here but the idea is that the search bar suggestions gives you many different search term options that people use in search, And that's the main point.

Search bar suggestions are all search terms that viewers are looking for, via YouTube search, so if you focus on one of those search terms, then you can catch those spectators when you rate your video for those terms. And what you see here suggested are generally long-tailed variants of what you just entered in the search bar. And many times, the longer tail you go, this one is still too competitive, but going even more long tail, from iPhone, you can see that this search term It is actually less competitive.

I have better grades, in particular already a grade C here for subscribers So that's the idea here. Use those techniques that I show you today to look for alternative terms that are less competitive. But looking at this term, we certainly haven't been done yet. I still have E ratings here so I want to find a search term that's even less competitive. Let's go back to "upload videos in". We see those regular suggestions bar searches here. Morningfame goes one step further and if you enter a plus here or you can achieve the same, let's go back and click the Suggestions + button, then expands on regular suggestions and displays even more long-tail search terms as well as similar search terms. And I looked through them before and I found out that this long tail search term I got even less competition. And for this one, I'm actually done. I have DDD ratings here, and a B for relevance, which is equal to minimum recommended grades which you see in the footnote here. So I can certainly make a video about "How to upload videos on YouTube for mobile devices".

Here I have a good opportunity to qualify, But let's move on. Technique number three It's the alphabet method. The idea here is to use the search again in the suggestion bar, But in a very special way. For example, if I wanted to make a video on YouTube views, but certainly "YouTube views" itself it's too competitive for my channel, as you can see from the bad grades here.

I have to expand that to see what related search terms are used. So I go through the alphabet. I write "a" and I have a lot of suggestions here what can i investigate Then b, c, d, and so on, and that's really the perfect technique think outside the box. So if you were thinking about "YouTube views" first, and then let's see these results, for example, "Different YouTube views in analysis". It's not really about YouTube views and how to get them, but instead, the realization that the views on the display page and in the analysis Sometimes they are different. And the question is why is that? This would inspire me to make a video about this situation, because people ask that. So use the alphabet method to think outside the box. That being said, technique number four is again, a technique that helps you shape a search term which originally intended to make a video about in something different that is less competitive but it is still the same subject.

Let's assume you wanted to make a video about "Upload video on YouTube". I want to explain how to do that. And as you see here, it is certainly too competitive, so an easy method is to look through word variations. For example, "upload", you could also write, "Uploading video to YouTube". And as you can see here, it is much less competitive. I even have D grades here already. Sometimes simple like that. And technique number five is quite similar what is the thesaurus method which is about replacing words that have the same meaning. So I still have an F so I want to try alternative search terms, which have the same meaning.

So what you could do is replace "upload", instead, you could also say "publish". It has the same meaning. Then "post video to YouTube". And here we go, the ratings are even better. Here we have a C instead of a D, and the F became an E, which is good enough I could take a chance here. Alright, technique number six is ​​all about using a prefix, and when we look at "post video to YouTube", then there's the simple prefix, obviously, "How to post videos on YouTube", but unfortunately, in this case, was that adding this prefix "how" made the search term, in general, more competitive. I got red notes here again so sometimes it could be about removing a prefix to make the search term less competitive, but let me show you a different example. For example, "DIY slime", a great topic in the children's niche That is super competitive. Got bad grades here, obviously. So if I add a prefix, for example, "DIY slime boy vs girl".

So here we go. We have a search term that is not too competitive for me more, even though we are currently in a very competitive niche And by the way, by the way I found this search term, It is not just guessing, but I actually combined it with the alphabet method So I typed "a" and looked at all suggestions here. And then when I got to "b", I came across this search term.

By the way, never guess any search terms. Always look at the suggestions in the search bar, if those terms actually appear there. Because it is very important that you only focus in terms, keywords, that are actually used by viewers searching, because otherwise no one would be searching that term, and you won't get any views, will you? So the search bar suggestions browsing this, combining the alphabet method with the prefix method, It was a smart way to approach this. And by the way, there is a very easy method to find alternative search terms, just changing the order of the words. That would be technique number seven. For example, when we come back here into "DIY slime boy vs girl", and I just change it.

Here we go. We also see this term in search bar suggestions, so it's actually a search term that people use in search, but, unfortunately in this case, changing the order of the words here made the search term More competitive for me. Sometimes if you change it, improves or worsens. But you get the idea. Alright, these were seven techniques. which are based on the search bar suggestions, and how to use them. Now let's move on to the next section of techniques, which are about video tags. I mean, where do we get from? inspiration for search terms? Obviously other YouTubers used search terms on your video tags already, so we can see your text for inspiration. So here I just entered "How to grow on YouTube", that could be a video that I wanted to make on my channel, and unfortunately it is too competitive for my own channel to rate the video there, so again i need to find alternative search terms.

When we scroll to the search results, then we have these "Show Tags" links. When we click on it, we see the labels, and here, a good example of a video by Brian G. Johnson who really inspired me for many of those techniques, so thanks for all your teachings. And obviously the idea is to go through these tags, and pick one that sounds interesting that you could try. Click search here, and check the ratings. Well, in this case, this search term it's too competitive for my channel, but you got the idea to explore those tags to find some search terms that are less competitive what could you use But of course, it's a bit tedious to see all the videos and see what tags they used. So I integrated a feature what would be technique number eight which makes it a little bit easier for you. If we look here, we can click the link "Tags used", and what it shows here, are all labels which are used by the videos ranking below here, so go through all the labels of all the videos that are rated here, right? And collects them in a practical list.

So let's go here again, used labels, and we see those labels that 10 or more of the 20 best videos used, and further down, we find those labels who use less of those videos, which are, many times, search terms with less competition. And by the way, important note, since we are working with tags from other creators here, we can't be sure they actually used actual search terms, and I didn't just make up just any term, did I? We have to focus on the terms that people actually use in search, right? So since we are working with tags here, I joined the tool, these green checks and red crosses, to validate automatically those tags if they are actual search terms that appear in the search bar suggestion.

For example, "how to grow your YouTube channel easy", obviously it's just a made-up term that people don't use in search, even though it sounds like a term that people might use. But if you rate your video there, then you wouldn't have seen your way, then it wouldn't make sense to do that. Be on the lookout for green checks when you are using the tool, to check those tags from other creators. These tags used here, this drop down menu, it is a very useful feature to really also Think out of the box because you never know what labels other people use, and this might inspire you look for different variants that you hadn't thought of before. I find it really useful in this regard. And to take the analysis of video tags even one step further, I created the keywords # 2 tab on Morningfame, so if you are here in the search tab, # 3 search tab, then you can look in all those searches results, and for example, here from Video Influencers is a great channel you can choose this video to go back to step 2.

Let's do that. Now Morningfame does a very complete analysis of the video tags of the video we just selected, as well as related videos, and it comes with all those search terms right here. Many search terms to work with, and to choose Since I consider my channel to be a small channel still if you wonder if you are a small channel or not, then see the FAQ at the bottom. So I, as a small channel, go through the tag list good for small channels, rare keywords, and this term caught my attention "How to grow an audience on YouTube". So I click and choose for step three. So here we go. We have a search term that is still a bit too competitive, then I would need to go further, but once again we found a search term that has less competition.

These were just three techniques to look at the video tags of videos from other creators. And now we move on to the next section use additional tools to discover alternative search terms. And a very important one, what would be technique number 11 It is your own analysis. With Morningfame, you can go to the Algorithm tab, and then in the YouTube search section, here to find your search terms that you've already posted the videos are rated for. It is a good idea to look at what search terms you get traffic, views from, get inspired to make similar videos for those search terms. Right now, in the Algorithm tab, you still don't see those search terms, but if you watch this video in the future, then maybe already done this feature, but for now, you can go to YouTube Creator Studio.

What you do there, you select a video here, go to analysis and then to the Scope tab, and here if you scroll down, you will find a list of search terms for which this particular video ranks. So "click rate", "YouTube click rate", "Ctr YouTube", and so on. So if I wanted to make a video about click-through rate, one more time, which would be a good idea because my above really works fine, then tracking would make sense, then i would optimize my video for one of those search terms here, It is a great source of inspiration. Technique number 12 is to look at YouTube search results. Back on Morningfame's keyword research tool, you actually find another analysis button here, where you can directly go to the search results on YouTube for the search term you just entered here, right? So an easy button here. YouTube, let's go this way, we already see this search term typed, and if we scroll down in the search results, then further down we find a section, searches related to this search term, and this is a great source to inspire you too.

And similarly you can do the same on Google if you are ranking your videos on Google as well. So let's go back to Morningfame, and here in the same additional analysis button, Find a link to Google Search Results. By the way, if you don't check out this button yet, so that means you didn't turn on google search support here in the menu at the top right still, but if you do then you find this button under "Additional analysis …", and you can quickly go to Google search results. And here, in the same way, you descend to the bottom, and here Google shows you many related search terms for your inspiration too. Alright, that's three techniques to use, different tools to get inspiration for the alternative search terms too, which are hopefully less competitive, and generally you will narrow down your search terms until i find one i can use to optimize your video. But last and not least, the last technique, number 14, is conceptual.

And it makes the biggest more bang for your buck, especially if you are a small channel because think about this: If you research keywords, then you have all the possible search terms potentially used by viewers in the niche your channel is in. So all the search terms a video could possibly make about, but you are usually arranged on a video theme, right? You have an idea what your video should be, and that's a big problem, because all the search terms that are possible out there when you are fixed on a video topic, then you only have a slice of possible search terms that would fit your video, right? So you're limiting your keyword research to that portion of possible search terms, and within this slice, especially if you are a small channel, just a few, very few search terms there, they are of low enough competition. So, find those few search terms that first match the theme of your video, And second of all, they are low enough competition so you can qualify there, well that's like finding a needle in a haystack.

And the biggest difference you can make is not setting yourself up for a particular video theme. So instead, you do your keyword research. even before thinking about which video you want to do, and just explore the whole range search terms that are potentially valid for a video you could do, and after this great variety, it's much easier to find those few search terms that have low enough competition for your channel.

And then once you find them, you decide, well, since people are using those terms in search, are interested in finding a video on that topic, right? So, only in the second step, you decide, now i make a video on this particular topic. So, first research your keyword, and you are not so limited for the choices you can make about search terms, and that will open a whole world of search terms that you can use for your future videos. Alright, use all those techniques to your advantage to reduce in the few search terms you will use in your YouTube SEO, and this process to narrow down those search terms is one that is best described if you want to go long tail, best described in this video where I show you how to go long tail, which is a particular case how do you do that, and then combine it with all the techniques I showed you today to make your YouTube SEO successful.

Greetings my friends..

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