– Well, then this question I'm going to ask about you is what is the barebone effective strategy in digital marketing. I want you to comment below first. What is the only tactic or strategy? what are you using in your business now that you find more success with or result, or any question or idea you have based on this question before watching this video So I want you to comment below, let me know. (Slow hip-hop music) What are the basics? of a digital cash marketing strategy? So, the basics of a cash Digital marketing strategy continues in three folds. These are the same three principles I'm about to share it with you. Well, first of all, I want you to comment below. Let me know what you do think about your mind today is the barebone basic of a digital marketing strategy? Do you think they are Facebook ads? Do you think they are sales funnels? Do you think it is digital advertising? Do you think it is a social platform? What is the trend that you think is? And I want you to comment below and let me know, or what is working for you, any questions you have while watching this video Now, let's get into that.
So, the basics of a cash Digital marketing strategy ties into three core things. I share this with companies that are doing and just starting out, let's say, making zero income or are they startups, even for business they are making a hundred million dollars. These are the only three principles of a barebone digital marketing strategy. The only way to grow business is that you need traffic. You need real people to notice about your business, pay attention to your business and I follow you to be able to grow your business The second thing is, once you have their attention, their focus, and their business, and they're visiting you, then you can turn it into potential customers. Now leads are basically a fancy way of saying you need to have that communication channel established with that specific audience, whoever you're selling to, the fitness space, the space mother, the business community, do you want to establish communication channels of distribution to be able to effectively influence them, you know, send them value, add value, build that relationship.
And that's what you do through emails, you do it through messaging marketing, and you've probably heard of now when you go on chat bots, or follow LinkedIn messages campaigns or you do Facebook message campaigns, or on any platform. Social platforms are powerful because they give you a way to distribute your message to your target audience That is the most important thing is the second point. The third point is income, well, sales. How do you convert your traffic, your potential customers in real income, earnings, and cash flow in your business? You want to be able to flip that in three types of income: new income, new customers in your business Ascension Income – Clients Exist With You, and update or buy more of your products or services or complementary things that fit within your business, product line extension or service line extension.
And the third thing is recurring income. You want people who are buying your product not just the first time, but you want them to shop with you again and again So those are the three things you want to focus on. is how to generate more traffic, get people into your business, They pay attention to you, ABC Company, pay attention to your brand, They consume your content, they join your email list.
They join your Messenger, they join your LinkedIn, or if you are B2B, join your Facebook group, and they're saying hey i wanna start that process of communication with you I want to learn more about your business, and how can you solve my problems, and give me the result I want, and then i'm willing to take my hard earned money then I spend it with your business and actually pay $ 20, $ 50, $ 100, $ 1000, $ 2000, any amount your product or service costs. And then they are willing to pay that in their business. I think the greatest principle you can get from this, is that when actually putting a disproportionate amount of value with your target audience, and you build that, then you'll be able to actually put more in the bank so that they invest it with you Then think about this: every time you give them content, you add value to them.
The most effective strategy is this: In fact, you deposit money in what I call the value account. Now the value account, when you send them a video, when you send them content, when they read your guide, when they attend your webinar, when they learn about your brand and all this, you are depositing value in your target audience bank account, and then when it's time to transact, say, or does that purchase relationship begin, and they are willing to spend money with you, they are much more likely to spend money with you with you added much more value to them. That is why content is a very important move for each business, you want to discover what is the best way, what is the value? I will give you an important question.
What is the value that makes the difference to your target audience? It is a very important question. What is the value that makes the difference? to your target audience? Deliver that to them, and when you deliver it to them, Keep delivering, keep delivering, and in time, they will correspond that, and they will buy you, because 80% percent, 60 to 80% say, of your target audience I will not buy you the first time they see your message You need that frequency, the multiple points of contact between one, two, three, four, five, eight to ten touchpoints that are value-oriented touchpoints Make a Difference. I think that is a fundamental principle. It doesn't matter what business you are in: B2C, B2B, multiple, audiences, product or services, it doesn't matter. It's about how much value you add to your target audience, how you increase traffic, leads and sales, and with time, the majority of that market, a hundred thousand people are noticing you, millions of people are discovering about you How do you maximize with each person? instead of just 5 to 10% I would say 5%, who are looking for your product or services right now what does he want to buy from you Focus on long-term strategy, And that's the most important.
So thanks for watching this video. I want you to comment below if you have ideas about this. What questions do you have? What is one thing you learned from this video? How do you plan to add value? to your target audience? What content do you want to create? Anything. You comment below, I just want to hear from you guys. The second thing, I want you like this video The third thing is that I want you to subscribe, and hit that bell icon, because when you do that, you receive notifications for future videos like this, and also digital secrets and any video that are being thrown at you guys. So thanks for looking at this, as usual, I thank you for your time and attention, and I'll see you in the next video.