– If you look at me, you see someone who has probably done well at SEO. Most of you see me as an SEO. You are not really a marketer or entrepreneur, but specifically an SEO. And a lot of you are like, "Hey, whatever Neil does he succeeds when it comes to SEO. " But I've had a huge SEO failure. And funny enough, it's not just one. I have had many. What happens is that I have become decent or good at SEO not because I'm smarter than you. There are so many people out there who know more about SEO than me, or those who are smarter. It's just that I'm relentless. I keep experimenting, testing and trying until I solve something. It's just my personality. I am obsessive And one of the biggest failures I had was I would buy expired websites. I would like to spend a lot of money building your links, getting your rankings. And finally Google would hit me with a penalty because I was too aggressive I bought links that you shouldn't have. I was using expired domain names in things like "national parks" because They had all these EDUs and government liaisons and then turn them into a casino site.
I was just asking for it. But I ranked very high on page one for terms like "online casino". And yes, they caught me. But what I learned about SEO, my biggest mistake was being myopic. It is not necessarily a tactic because There are many tactics that I failed with that gave me quick results, but most of the that gave me quick results made me quick money, but that money went very fast too. And the biggest SEO mistake I ever made I was having the mentality of being myopic.
With SEO, think long term. Yes, it takes you a long time to get rankings if you do it right and don't take shortcuts But the rankings stay there for a very long time. Create stability. You will create a genuine solid income for your business you can trust Don't be shortsighted like me when I was a kid starting out as an SEO. You can experiment, you can do some fun things. I understand that you can break the rules. I don't recommend it, but if you want to for experimentation and fun purposes don't hurt nobody else Don't do anything unethical. To experience. You will learn that way. And eventually you'll learn that, hey it is the material that provides value. Doing the best for the user is what he will classify you are the tallest and stay you are there in the long run. Because Google is not about, "Oh, if this site it has more links than should be ranked at the top. " The way Google thinks is, hey, whatever is best for the user is what I want to put on top.
That is really the core purpose of your search algorithm. Yes, they don't want the people who manipulate it and they are using things like links and branding signals and SEO on the page to help determine where the website should be classified, but if you look at the over-arched image, in his mind, the website that provides best value for the user, not for Google, but for the user, it is who I want to be placed on top. So if you do the best for the user, you may not get the best results any time soon. Hell, I bet you ain't gonna get the best short-term results. But you will get the best results in the long run..